Everyone makes mistakes. Mistakes are easy to come by, especially in marketing. If done right, successful marketing enables you to connect with the right people for your product or service, gets people excited about it and, most importantly, builds up your business. However, it is easy to fall into the trap of common marketing mistakes. That’s where we come in. We’re here to lay out four dangerously common mistakes to avoid that are costly to any business.

Keep in mind that most of your business stems from returning customers. Although it feels tempting to market to a wider audience, focusing too broadly rather than on an essential pool of consumers can lead to a downfall in returns. A broad audience is unpredictable and inefficient. You do not have the certainty to assume new consumers will keep coming back.

Solution: Stick to the consumers you can trust and who trust you. When it comes to target marketing.

Let’s face it: your audience keeps your business alive. Without them, companies practically wouldn’t exist. It is vital to keep in mind the needs and desires of your customers at all times. It is remarkably easy to get caught up in your own thoughts and ideas. However, losing sight of the people that keep your business afloat can be costly.

Solution: Think like the customer while considering that different platforms will attract customers of unique demographics Putting yourself in the shoes of your audience or customer is one of the smartest marketing tactics to help your business grow.

When it comes to social media, the frequency with which you post should never be overlooked. Clogging up feeds with unnecessary posts will quickly and easily deter consumers from your brand. They may even begin to dread seeing your posts. On the flip side, posting too little can make the customer forget about you, which is the last thing you want.

Solution: Finding a balance can be tricky. Posting about once a day on most platforms, like Facebook, Instagram or Pinterest is ideal. On Twitter, a general consensus is anywhere from 3 to 20 tweets. Stick to a balance that works for you and for your customers, so they know what to expect.

No one wants to feel like they are reading a textbook or doing business with robots. Since most people will not necessary read every word of a post, it is paramount to draw them in with a style of writing that can be easily digested.

Solution: Be conversational. People will feel more connected to you and your brand if your style of writing is effortless to read. Not only is it effortless, but also more fun and entertaining to read! Don’t overthink it.